Scarlet Cord Entertainment is a company that will bring back morals and values to the film and entertainment industry. Our primary aim is to dedicate ourselves to creating quality entertainment, void of excessive violence, sexual situations, and offensive language. The Scarlet Cord hanging from the window represents a cord that one can grab onto to find family friendly feature films, television specials/series, and theatricals that entertain, enlighten, edify, educate, inspire to achieve dreams and goals, and inform audiences across the world. It is a cord that represents change.
The entertainment industry as we know it is rapidly changing. There was a time in the film and entertainment industry, where morals and values were important, then, the industry took a turn, which is strongly being regretted today.
Scarlet Cord Entertainment is not attempting to do away with this type of entertainment, people have a right to be entertained however they like. Our aim is to provide quality alternatives for those who hold more traditional values.
According to a study conducted by Consumer Market Knowledge, and The Procter & Gamble Company, a broad segment of the population is asking for more family friendly programming. These viewers actually are turning off the TV. 64% of adults say that TV programming content is less Family Friendly than even 1 year ago (71% of adults with kids). Single and divorced women are twice as likely to attribute TV images as causing them to be self-conscious about their body/appearance.
The study further sites that the top four most desired changes in TV programming today are consistent with Family-Friendly values:
1. More shows which portray parents in a positive manner (84% of adults)
2. More shows that include characters with high moral values (80% of adults)
3. More shows without profanity and swear words (69% of adults)
4. More shows encouraging faith in God (64% of adults)
These consumers have larger household sizes, and are more likely to be in higher income brackets.
Larger household size increases consumption of goods/services. Higher income creates more disposable dollars to pay for premium or discretionary products. Advertisers are looking for more efficient ways to reach their ‘high potential’ consumers.
Addressing the consumer desire for more family friendly programming choices makes good business sense!
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